Joybox Studios—a startup established in 2015 by Will and Julie Clark, the creative minds behind Baby Einstein—has partnered with the University of Denver (DU) to develop early childhood curriculum materials including activities, music, videos, games, flash cards, books, and toys. The materials are designed based on research from early childhood education experts.

The collaboration between DU and Joybox Studios is a part of Project X-ite, a cross-disciplinary initiative at the University intended to ignite new ideas and build exciting, innovative partnerships with creative thinkers and doers in industry and government.

The partnership allows Joybox to leverage the expertise of three academic departments at DU, including the Morgridge College of Education (MCE), Daniels College of Business (DCB), and the Daniel Felix Ritchie School of Engineering & Computer Science. The project also leverages DU’s location at the heart of Colorado’s thriving high-tech innovation economy.

Carrie Germeroth, Ph.D, Assistant Director of Research at the Marsico Institute for Early Learning and Literacy at MCE, is the team lead for the project. Dr. Germeroth will lead a diverse group of students from across the University as they delve into longitudinal efficacy studies, resource creation, business analytics, Latino market studies, project management, video production, and application development. The students – who will come from MCE, DCB, and the Ritchie School – will work together to create a finished product.

Joybox Studios will also create a suite of tech-based and physical tools for parents and children—birth to three—providing parents with a road map for understanding, supporting, and monitoring their child’s development. Dr. Germeroth, along with Research Methods and Statistics students Heather Blizzard and Ksenia Polson, are providing research support for the development of the tools, including the creation of a research design intended to evaluate the suit of tools and the creation of a plan for data collection which supports iterative development. Utilizing the expertise of MCE faculty and students will enable Joybox to create more effective means of developing and measuring their products.

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