College Level Thinking
Ricks middle schoolers presented their prototype for the “Skysnoozer Pillow” during the 2023 Madden Challenge at Daniels College of Business.
A cornerstone of the Entrepreneurship@DU’s programming, the Madden Challenge offers business students the chance to take part in a quarterly pitch competition that has awarded over $148,000 since inception. This year, Ricks middle school students did a “bonus pitch” for the audience and presented a product idea competitive with that of the college students who pitched before them—a tray-top airplane pillow designed for greater comfort for sleeping on long flights. Special thanks to these creative, hard-working students and to Mr. Duncan and Ms. Jen for taking the lead. Way to go Ricks!